“The 7 Deadliest Mistakes Hopeful Entrepreneurs Make While Pursuing Their Dream of Home-Based Business”
                
    And how to make 100% certain YOU avoid them …

Take a few minutes and find out how you can avoid making any of the seven deadly mistakes that end hopeful entrepreneurs’ dreams before they ever get off the ground. Here’s an outline of what you will discover:
1. The most dangerous action eager business seekers take that has caused thousands to lose their life savings and everything they hold dear.
2. An exercise that, if neglected, bears heavily on every hopeful new business owner in lost time, energy and money.                                                                                                                                          

3. Questions that must be asked to avoid making blind decisions and suffering damaging results
4. The form of decision making that almost always leads to disaster
5. The wrong time to leave your job
6. The details of your plan – if you even have one!
7. Hazards of the Lone Ranger approach
8. And a whole lot more!

       How To Avoid the 7 Deadliest Mistakes Made   When Starting A Home-Based Business
question …
Would You Risk Everything That’s Important To You In A Game of Darts Where You’re The Only Player Blindfolded?

You may say that this is the stupidest question you’ve ever heard because of course, no sane person would ever do such a thing - knowingly. Unfortunately though, thousands of smart, decent people like you are playing a similar type of game without even knowing it. And this leads to...

Fatal Mistake #1  Falling prey to get-rich quick schemes.

As I mentioned earlier, I’ve been receiving e-mail messages and phone calls over the last few weeks inquiring about a particular online company that is promoting itself with a business name somewhat similar to mine.
People were asking if it is a subsidiary of my business, so I decided to investigate. I visited the web site and didn’t like what I saw. And the worst part is, some of the people who contacted me were actually interested in giving these people money, but had an uneasy feeling about it which prompted them to contact me before pulling out their wallets.

                                          IT’S TIME FOR A WAKE UP CALL!!

Before I start into the red flags that screamed “fraud” all over that web site, I’d first like to say that I can’t blame you or anyone else for being tempted to pursue a business that promises riches in a short period of time and with little to no effort.  Who wouldn’t want a life like that? The real world truth, however, is that success in home-based business requires effort, time, significant financial investment, and a strong commitment to doing whatever it takes, however long it takes. What bothered me most about the phone calls I received was that  the people at the other end of the line seemed like decent, genuine, hopeful beings who wanted to create a better life for themselves through business. Fortunately, I was able to share some advice to help them make sound decisions, but it pained me to know that thousands of others don’t have anyone to help them and are being taken up the river by opportunists and scoundrels.

EYES WIDE OPEN Before you consider any business opportunity, online or off,

please look for the following …
(These pieces of information were completely absent from the web site I investigated.)

1. Company information – legal name, physical address, phone/fax numbers, name of owner(s).
Call the phone number to make sure it’s in service and not a phone booth or taxi stand, and make sure the address is fully disclosed (not a post office box).
If the only information provided is a web site address, it can be thrown together and listed on the Internet one day and taken down the next. Steer clear of these sites. Google the name of the owner(s) and the company. If you can’t find any reference to them, just how big and profitable (or real) are they? Go to www.godaddy.com and do a registration search on the website’s domain name. You can see who registered the site and contact info. Do further investigation into the company that owns the site. You can also do a Whois search by visiting http://www.who.is/  for additional site information.

2. Company registration, licensing or incorporation info. Anyone can make up a business name and web site that sounds and looks professional. With the above information you can check to see if they’re legally registered and how long they’ve been in existence. *Golden Rule: Never invest in a business opportunity that isn’t licensed by its state or province.

3. Verifiable testimonials.
J. Smith – Brooklyn, K. Jones – Toronto, Don M. – Chicago, don’t cut it. Any legitimate business will willingly provide you with full names, business and contact information for references. Something to be mindful of, however, are “decoy” references. These are people who are paid to give false references and  earnings statements. The best type of testimonial is from someone you know personally or a well-known and respected individual who has a proven track record for integrity and honesty.

4. Risk reversal.
The site offered no written money-back guarantee, or offer of remuneration for an unsatisfactory or undesirable product. If the business is not willing to assume a majority or all of the risk, there’s a strong chance it’s because they don’t have a quality product or service to stand behind. If they want you to assume all the risk, walk away.

5. A description of the product or business opportunity. All that appeared on this web page was a promise to make a lot of money with little to no effort, yet no explanation as to how it is done. In order to get this information, you have to provide your name, address and credit card details so an “opportunity package” can be mailed to you. Remember the phrase, “I smell a rat?” Well, this web site reeked of a rat condo.
MY $5,500 LESSON
When I began my business, I didn’t know who to ask for help and relied heavily on the Internet for resources and guidance. At the time, an Internet Marketer was offering a free information CD to anyone who was starting an online business. His CD appeared on various web sites and I figured he must be good if so many people were promoting him. (What I didn’t know at the time was all kinds of web sites will promote your product if you pay them enough money to do it. ) I provided my home address and contact info and received the CD a few days later. I thought the content was good because I had no idea what was right or wrong information. About three days after receiving the CD, my phone rang. It was the owner of the company. He was a smooth talker and convinced me that he had a coaching program that would catapult my business into the stratosphere with him leading me by the hand. It was a one-year program at a cost of $8,640 and although he assured me he would provide everything I needed to have a six-figure business within 12 months, I negotiated a deal to work with him for six months before agreeing to a longer commitment. The biggest mistake I made was signing up. The second biggest was not requesting a written agreement or money-back guarantee. During our initial consultation I asked him what he would guarantee and he informed me that his results were so spectacular, no one had ever requested a refund, however, if I didn’t see the results he promised within six months, he would work with me gratis until I achieved them. I’ll spare you the wretched details, but suffice it to say, I could have set the $5,500 on fire and been further ahead than I was after six months with him. For those who know me, I am relentless in my work. I committed myself full out to doing what he suggested and went above and beyond his requests.
I spent money on products and a web designer he recommended, trusting I was taking sound advice and working with people who knew what they were doing. In the end, I discovered his interest was in building his wealth on empty promises, affiliate earnings and insincere efforts to help green entrepreneurs build their marketing skills.
I expressed my disappointment in his services and he reluctantly conducted a couple of extra calls with me, although never more than 10 minutes in duration. He convinced me to spend several hundred more dollars running newspaper ads that I had to write myself. That was my first, last and expensive lesson in learning that  newspaper ads produce dismal results at any given time, even more so when you don’t know how to write one.
I eventually decided to take it on the chin and move on. Going to battle was an option, but my focus was on moving forward and breaking free from my job. I didn’t want to invest more money and time into fighting.
I decided to look at it as an expensive investment in “street smarts” and moved on.
You may be wondering why I’m telling you this …It’s because I want to emphasize just how costly one small act of ignorance can be. DON’T LET THE MEDIUM FOOL YOU.   Because I saw an offer for a free CD on numerous web sites I naively thought it had to have merit.

And what I discovered about the questionable web site that created a rash of phone calls and e-mails for me - was it was generating it's traffic from TV infomercials. Both mediums are powerful in making something believable by repetition and false social proof. It’s a psychological fact that when we see something numerous times, we are more willing to accept it as being real or having merit. And when many people are touting something’s greatness (even though they may be paid to lie) we are easily tricked by thinking, “Well if all those people say so, then it must be true!” Regardless of how you become aware of a potential opportunity to start, market or grow your business, it is imperative that you do due diligence before making any decision to invest.

Masses of people are fooled when they see someone on television promoting a product because what they don’t know is there are no safeguards in place to ensure the product or service being promoted is reliable or the business behind it is legitimate. Con artists can pay to have an infomercial made, drive tens of thousands of people to their web site, promise fast money with no real effort for a small investment, then collect the dough, fail to deliver and shut the site down only days after the infomercial has aired. Hopefully, I’ve reached you in time to save you from falling victim to this crime, however, if you believe you’ve been scammed, contact the Federal Trade Commission toll-free at 1-877-382-4357, or use the complaint form at http://www.ftc.gov/.
The FTC enters Internet, telemarketing, identity theft, and other fraud-related complaints into Consumer Sentinel, a secure, online database available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad. You can also file a complaint with the U.S. Better Business

Bureau at http://www.bbb.org/ or the Canadian Council of Better Business Bureaus at http://www.ccbbb.ca/contact.cfm.

WHAT A LEGITIMATE BUSINESS WILL NEVER DO

A legitimate business will never ask you to put out money without delivering heaps of information, proof of results, valid testimonials and more than sufficient time and opportunity to do your research. If someone tells you the opportunity is only on the table for a small window of time and you feel pressured to ACT immediately or miss the boat - bid them a fond farewell. That’s one ship you don’t want to be on. No ethical and honest business will pressure you to give them money on the spot or pull their offer from the table. Have you ever been at the receiving end of the tactic that if  you sign on now, you will be rewarded with a huge costs savings, however, if you wait, even for a day, you will pay a much higher price? This is just another example of underhanded pressure sales.

For any opportunity, commit at least one week to doing extensive research into the business. Share your thoughts with others and ask for feedback. Business is serious business and your future and that of your family are at stake; so don’t be afraid to discuss your research with a lawyer, accountant, trusted friend or respected business person.

SIMPLE INVESTIGATIVE TIPS
People who fall victim to scams are not stupid. The people behind these schemes are professionals who have honed their skills to a polished craft. If scams were easy to spot, they wouldn’t be as successful as they are.
And sometimes your best tip-off is how you feel. If you have even an ounce of doubt about a potential business opportunity, take a big step back. If you feel you have to take action RIGHT NOW or something like this will never come your way again, take an even bigger step back and do not take action on your own. Skilled con artists will make you feel like you’ve found the goose that lays the golden egg. They know how to write and talk to your soul, your desires, your hunger for a better life … and they will prey on your emotional triggers.

11 ADDED SAFETY TIPS

The more informed you become, the more thorough and protected you are when making the decision to pursue a particular business. Beef up your “opportunity smarts” with these 11 additional tips.

1. Consider the offer carefully. If it claims you can earn a certain income, then it must also give the number and percentage of previous purchasers who achieved the earnings. If an earnings claim is there, but the additional information isn’t, the business opportunity seller is probably violating the law.

2. Get earnings claims in writing. If the business opportunity costs $500 or more, then the promoter must back up the earnings claim in a written document.

3. If it’s a franchise opportunity, a franchise disclosure document must be provided which includes whether it has faced any lawsuits from purchasers or lawsuits alleging fraud. Also, make sure there is a list of previous purchasers and not only references.

4. Contact the attorney general’s office, state, county or provincial consumer protection agency where the business opportunity promoter is based and find out if there is any record of unresolved complaints.

5. If the business opportunity involves selling products from well-known companies, call the legal department of the company whose merchandise would be promoted. Find out whether the business opportunity and its promoter are affiliated with the company. Ask whether the company has ever threatened trademark action against the business opportunity promoter.

6. Consult an attorney, accountant or other business advisor before you put any money down or sign any papers. Entering into a business opportunity can be costly, so it’s best to have an expert check out the contract first.

7. Take your time. Promoters of fraudulent business opportunities are likely to use high-pressure sales tactics to get you to buy in. If the business opportunity is legitimate, it will still be there when you’re ready to decide.

8. If you’re exploring a network (or multi-level) marketing business, make sure you know how to recognize a pyramid scheme. State laws against pyramiding state that a multi-level marketing plan should only pay commissions for retail sales of goods or services, not for recruiting new distributors. Also, beware of plans that ask new distributors to purchase expensive inventory. These plans can collapse quickly and may be thinly disguised pyramids. Beware of plans that claim to sell miracle products or promise enormous earnings. Ask the promoter to substantiate these claims with hard evidence. Don’t pay or sign any contracts in an “opportunity meeting” or any other high-pressure situation. Take your time to think over the decision to join.

9. Be wary of “guaranteed results”. Scam artists overcome your reluctance by promising results. Many opportunities are pitched as guaranteed moneymaking ventures that people can do in their spare time. In reality, business is hard work and is never a sure bet. Any successful and respected entrepreneur will confirm this. Walk away from any proposition that offers guarantees.

10. Don’t trust “we’ve done the legwork” pitches. Business opportunity scammers will promise they’ve done the behind the scenes work and have qualified buyers lined up for you. A spokesperson for the Office of Consumer Litigation with the Justice Department warns that anyone who promises customers eager to buy is probably lying.

11. A Better Business Bureau listing provides little consolation. Many scammers are members in good standing with the BBB. They join for six months and then go out of business. By the time complaints come in, they’re long gone. One of the best ways to avoid being scammed by a business opportunity is to create your own business.

There are plenty of legitimate business ideas out there. You can find a business that fits your lifestyle, personality and talents. If you take the time to learn the skills you need to make it profitable, then you can determine your financial future on your own terms. If you decide to follow this path, it’s time to understand..... 

Fatal Mistake #2
Not doing proper research. Just the thought of breaking free of an unfulfilling job and putting your special skills and talents to use as your own boss is electrifying. You want everything in place yesterday. Once you’ve made the decision to start your own home-based business, you’re catapulted onto a wave of excitement and possibility.The world is your oyster because you realize you can be, do and have anything you set your mind to.
This is one of the most exciting times in your business life and it is also one of the most critical. This is the stage where significant research, digging, and exploration are crucial in several areas:

- Your personal life. How will family, relationships, personal and current work responsibilities fit into this transition?
- What specific skills must you have and what skills must you develop? What kind of investment in time, money and effort will you have to make to upgrade your skills and where is the best source of this education?
- Is your business choice feasible? Is there a market for it? Will it be the first of its kind? Market research is necessary.

- What kind of legal issues must be considered? Will your home business be subject to zoning issues or signage by-laws? Will increased insurance coverage be required? If you go ahead and invest heavily in creating a business without addressing legal requirements and a neighbor files a complaint with your city, you can be shut down before you make your first dollar.
- What kind of financial investment will be required and what or who will fund the undertaking?
- Who would be your competition? How do they promote themselves? What kinds of products/services do they provide? (Buy some of their products to assess their quality and content so you can provide something they don’t and create a competitive advantage.)
- Would modifications have to be made to your home and at what cost? Of course, you’ll also need to gather research specific to your business choice and because this list could be exhaustive, we’ll stop here now that you get the gist of this. Any neglect in conducting significant research at the front end can create enormous and costly mistakes down the road. In order to make sure your research pays off in spades, you need to be  aware of the right questions........

Fatal Mistake #3

 The more information you gather in the research stage, the better equipped you’ll be to ask clarifying questions. Here are a few to get you started:

On a personal level,

1. What matters more to you than anything else in this world?
2. Where do you want to be in five years?
3. How much time are you willing to invest?
4. How much money are you willing to invest?
5. How much energy are you willing to invest?
6. What are your biggest obstacles?
7. What sacrifices will you have to make?
8. What changes will you have to make in yourself, your lifestyle?
9. Who will this impact and how?
10. Is this something you absolutely love to do? (Because if it’s only about the money, you will have little to motivate and stimulate you after the money comes.)

From a business standpoint,

1. What do you have to offer?
2. What makes you an expert?
3. Do you have the required skills or are you willing to develop them?
4. Is there a demand or market for your product/service?
5. Is your product/service a single effort or will a variety of complimentary products/services be created.?

6. Before making any financial investment, what type of guarantee exists? (Get it in writing.)
7. What’s the worst-case scenario if you go a certain route?
8. What are the risks? Are they manageable or could they pull the rug out from under you?
9. What are you willing to risk?
10. What qualifications/experience do those offering you advice have? Don’t be afraid to ask questions of yourself and others regardless of how you think others may respond or judge you.

When dealing with critical issues or matters requiring my signature, I’ve gone as far as to ask the same question in three different ways to make sure I was absolutely clear on the answer and to ensure those I was asking were one hundred percent tuned-in and understanding my request. Don’t leave any opportunity for someone to renege on an agreement by playing the ambiguity card. Follow-up with something in writing to cover yourself fully.

It’s easy enough to ask the right questions and gather the information you need to move forward, but there’s one little element of the human condition that oftentimes overrides even the best laid groundwork and that leads us to....

 Fatal Mistake #4
Basing your decisions entirely on emotion. Emotion plays a powerful role in the decision-making process.
As a matter of fact, a neuroscientist named Antonio Damasio, after studying people with brain injuries in the part of the brain where emotions are generated, discovered that our ability to make decisions is seriously impaired when not teamed with emotion. The subjects of his study could logically describe what they should be doing, however in practice, they found it very difficult to make any decision ranging from where to live to where to eat.
Many decisions have pros and cons on both sides and when Damasio’s test subjects had to choose between beef or fish, with no rational means to guide them, they couldn’t make the decision.
Thinking (logic) and feeling (emotions) are both necessary in the decision-making process, however, the scales are often tipped in the favor of emotion even when the facts would lead to an entirely opposite conclusion.
What often times gets in the way is a strong dislike for a particular job, co-worker or situation. And the strong emotions around these events override the reality that certain checks and balances need to be in place before handing in your resignation, investing everything you have and risking it all.
Emotional decisions are made quickly. This is because it takes time (at least 0.1 seconds) for the rational cortex (logic) to get going. In order to ensure your decisions weigh all logical and emotional elements equally, make an agreement with yourself to evaluate each situation thoroughly and arrive at decisions in a controlled manner.
With a good handle on your decision making abilities, it’s time to move forward and this brings us to.....

 Fatal Mistake #5
Leaving your job prematurely. Your boss doesn’t appreciate you. Your paycheck is a slap in the  face and the hour commute to and from work is robbing you of precious “living” time. I was so unhappy at my job I had trouble breathing, was losing weight, and would lock myself in my bedroom on Friday nights not wanting to speak with or see anyone after a long, arduous, life-sucking week. Depression would set in every Sunday afternoon as I realized I would soon have to repeat the distressing cycle. I found little joy in weekends. I knew I wanted to follow through on my dream to start a home-based business and I could have quit without a plan or direction, but I also knew that that particular choice was careless and irresponsible. If you find yourself in a situation where you just want to break free and start from square one, consider the following …

- As soon as you make the decision and commitment to start a home-based business, there will be a shift in your energy and perspective. Things will seem brighter and those things that caused you enormous frustration won’t seem quite as important anymore. Work becomes more bearable.

- Your employer can actually fund your start-up and skills training. - Your employer can play a major role in building a financial safety cushion for your first couple of years in business.
- That one-hour commute may provide you with the quiet space every day to listen to audio programs that will help you develop skills and specialized knowledge. This alone can give you more than 200 hours a year to dedicate to personal and professional growth. My immediate supervisor was kind enough to allow me to adjust my hours and shorten my lunch hour. This bought me additional time at home to focus on increasing my skills and building my business. With some creative thinking, you may also find your employer willing to approve of certain requests that will alleviate your burdens and support you in your business efforts. Sometimes you’re too close to the situation to see any potential  benefits and it’s during these trying times an objective viewpoint is invaluable.
Ask for guidance from an impartial person you trust. Once you’ve determined how you will manage your current work situation, it’s important that whatever decision you make doesn’t fall through the cracks with...

 Fatal Mistake #6
Not having a solid plan. Flying by the seat of your pants does not count as a plan unless your plan is to spend a lot of money on costly errors and travelling down the same roads over and over again. You’ve probably heard the saying, “Failing to plan is planning to fail.” It’s well known for a reason. Not many people like to plan and of those who do, many merely skim the surface and choose to surf the try-it-and-see-how-it-goes wave. If your ultimate goal is to break free of your job and build a home-based business that motivates you to jump out of bed every morning with exhilaration and an ever-growing income that allows you to live the life you love -- you have to have a plan. Having something in the back of your mind doesn’t qualify. It has to be written, detailed, time-based, and take every facet of your life into account – relationships, health, spirituality, finances, values, abilities, your current job, personal responsibilities, interests and so on. You may not have the specifics on how you plan to market, sell, or deliver your product/service. As a matter of fact, you may not even know what kind of business you want to be in! In this instance, your plan could be as simple as outlining how you plan to: research your options, explore possible business opportunities, and determine what type of business would be a good fit for you.
Once you’ve made your decision on what business to pursue, you then need to develop a written business plan.
The Internet is an invaluable resource for sample plans and helpful suggestions. One year from now you will be a completely different person with many new experiences, contacts and victories under your belt and you will be introduced to opportunities that may open doors you never knew existed. The important thing to realize about your plan is it doesn’t have to be difficult to create and can be completely organic, meaning it can grow and change as you do. The crux of this message is: the planning process cannot be bypassed, so if you need someone to help out or hold you accountable, take the initiative and find a coach, mentor or someone to make it happen. And with this we head into the final stretch with.....

 Fatal Mistake #7
Taking the Lone Ranger approach.
Just because you’re in business alone doesn’t mean you have to do it alone. There is absolutely no such thing as a self-made millionaire. Those who have achieved great success in business have built teams around themselves.
Take Henry Ford for example. He surrounded himself with people who were smarter than him in various fields. He knew he would never achieve his dream by going it alone. Napoleon Hill recounts a story in Think And Grow Rich about a time during World War I when a Chicago newspaper printed certain editorials labeling Ford as an ignorant pacifist.” Ford brought a lawsuit against the paper for libel. The attorneys for the newspaper had Ford appear on the witness stand so they could prove to the court that he was in fact, ignorant. They asked a variety of questions such as, “Who was Benedict Arnold?” and, “How many soldiers did the British send over to America to put down the Rebellion of 1776?” Ford became agitated by the line of questioning and in reply to a question that greatly offended him stated, “If I should really want to answer the foolish question you have just asked me, let me remind you that I have a row of electric push buttons on my desk, and by pushing the right button, I can summon to my aid men who can answer ANY question I have concerning the business to which I am devoting most of my efforts. Now will you kindly tell me why I should clutter up my mind with general knowledge for the purpose of being able to answer questions when I have men around me who can supply any knowledge I require?” His response staggered members of the courtroom as they were not the words of an ignorant man but a man far more intelligent than most. As you start and grow your home-based business, make a point of practicing the power of leverage, automation, delegation and systematization. Create or ask to join a mastermind group made up of people who are where you want to be. In order to participate, you will be required to bring value to the group, so ensure you are able to contribute in a beneficial way. Identify a strength, skill, resource or attitude others can draw from. You are limited when relying solely on your own mind, but when you combine with another mind, you create a third, invisible, more powerful entity which may be likened to a third mind. Because you will be running your business on your own, it’s important to identify those activities that make you money and those that don’t, and then do more of those that create financial wins. If for example, you are spending more of your time performing administrative tasks like checking e-mail, sorting through papers, creating filing systems and taking routine phone calls that are general in nature, you are not focused on revenue generating. Measure the amount of time each day you dedicate to non-income producing tasks and income producing tasks and then make adjustments to increase your time spent on bringing in the money. Here’s a simple guideline to help you understand what you need to earn each hour to reach certain financial goals:

You start with 365 days in a year. If you subtract weekends (104 days), five major holidays, two weeks of vacation and personal religious holidays (average three), and five sick or personal days, that leaves you with approximately 238 days in which to earn the income you desire. Of course, you can add or delete days based on your own schedule and desires. If you multiply these 238 days by an average of 10 working hours per day, you are dealing with 2,380 hours of actual work time for the year. So, let's do the maths.
If your yearly income goals are:

$25k = you must be earning an average of $10.50 for every hour of work. $50K = $21 per hour $100k = $42 per hour $250k = $105 per hour $1 million = $420 per hour $5 million = $2,100 per hour $10 million = $4,200 per hour

In order to earn the yearly income you want, you must be doing activities every hour that cause your income to line up with this chart. If you catch yourself doing anything that isn't your absolute highest-producing income activity all the time, you are sabotaging your chances of reaching your desired financial goals.

One of the best things I did for my business was hire a VA (Virtual Assistant). She takes care of my web site development and changes, and maintaining my shopping cart, autoresponder and affiliate program.
I could have spent the time to learn programming and web design, but that is not my business or the best use of my time, so I handed it to someone with the proper skills so I could focus on what I do best, coaching, mentoring and researching new strategies and tools to help my clients. If money is a challenge for you, consider handing simple, non-income producing tasks over to your children or spouse. You can even pay them, take advantage of the tax benefits and keep the money under one roof.
Bartering and trading are also great leveraging tools. Find someone who has a need for what you sell and can give you something in return. For example, say you decide to begin your own hair salon – you could offer free haircuts, hi-lights, etc. to someone who is willing to design brochures and marketing pieces for you. If you’re a mechanic, you can offer free tune-ups, oil changes and inspections to have signs made up or free advertising in targeted publications. If you’re balancing a job and starting your business, could you offer to drive a business owner’s kids to school and save her a couple of hours a week in exchange for business coaching? You are limited only by your imagination and if you have trouble coming up with ideas, invite someone to help you brainstorm.  (Again, this is where the mastermind serves a powerful function.)

GO FORWARD WITH CONFIDENCE

Hopefully this report has given you the insights, inspiration and specific information to help you avoid the deadly mistakes that will keep you from enjoying the benefits of being a home-based entrepreneur. The best defense is a good offence and you have now increased your awareness, education and insight so you can proceed from a place of power and confidence as you begin your journey.